Dilema Wines - Complete rebranding
We were entrusted with the redesign of Dilema Wines. A brand belonging to Fecovita, one of the main wine groups worldwide. We are facing a brand development with a very strong concept. This concept of Dilemma is reflected in the label in a very naive way. Which it goes unnoticed on the shelves and does not have enough strength to carve out a pregnant and consumable identity. • We took the current concept and reformulated it to a less problematic message with greater positivity and lightness. • We modify the brand and its concept so that it is percievid as positive. • The brand is now solving the problem posed by its original naming. • Modernize the perception of wine.